Case Study: Novartis @ UEGW 2002, Geneva

The Challenge

The challenge was simply to make the design concept work. The limitations of the materials used were such that they would not curve in two directions at once. The logistics of the installation meant that traditional installation procedures had to be rethought.

The Project

The designer wanted to have an exhibition stand that provided a focal point in the Hall. There were to be high level, highly coloured translucent graphic images, positioned on metalwork that curved in two planes.

The Result

A highly successful stand that received compliments from all who saw it. Our client decided to put it into store for reuse in 2003 and 2004.

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